{"id":1015,"date":"2019-11-21T11:38:43","date_gmt":"2019-11-21T11:38:43","guid":{"rendered":"http:\/\/www.dusnic.es\/blog\/?p=1015"},"modified":"2023-11-17T08:08:29","modified_gmt":"2023-11-17T08:08:29","slug":"como-crear-categorias-en-prestashop-1-7","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/como-crear-categorias-en-prestashop-1-7\/","title":{"rendered":"C\u00f3mo crear categor\u00edas en Prestashop 1.7"},"content":{"rendered":"\n

A la hora de trabajar correctamente una tienda online con Prestashop 1.7, es imprescindible distribuir correctamente los productos en sus respectivas categor\u00edas. El cat\u00e1logo de una tienda siempre tiene que estar bien trabajado y distribuido. De esta forma, los clientes potenciales y los usuarios, podr\u00e1n encontrar lo que buscan de la manera m\u00e1s r\u00e1pida y sencilla. \u00bfResultado? Ver\u00e1s que si tu cat\u00e1logo est\u00e1 bien distribuido, tu tasa de rebote disminuir\u00e1 y con ello, la intenci\u00f3n de compra ser\u00e1 mucho mayor.<\/p>\n\n\n\n\n\n\n\n

Una correcta estructura a la hora de crear categor\u00edas en Prestashop 1.7<\/a> mejora la usabilidad, pero tambi\u00e9n el posicionamiento SEO. Con una buena distribuci\u00f3n, mejorar\u00e1s con mucho el rendimiento de tu web.<\/p>\n\n\n\n

Desde Dusnic<\/strong><\/a> queremos ense\u00f1aros paso a paso c\u00f3mo crear categor\u00edas en Prestashop 1.7 paso a paso<\/strong>.<\/p>\n\n\n\n

C\u00f3mo crear categor\u00edas en Prestashop 1.7 pasito a paso<\/h2>\n\n\n\n

Lo primero que tienes que hacer es buscar en el men\u00fa que encuentras a tu izquierda la pesta\u00f1a \u201ccat\u00e1logo\u201d y dentro de esta opci\u00f3n pinchar en categor\u00edas. Una vez lo hagas, tendr\u00e1s que clicar en el apartado de \u201ca\u00f1adir nueva categor\u00eda\u201d<\/strong> d\u00f3nde se desplegar\u00e1n todas aquellas opciones y campos a cubrir. Encontrar\u00e1s los siguientes elementos:<\/p>\n\n\n\n

Nombre de categor\u00eda<\/strong>: \u00bfC\u00f3mo le llamar\u00e1s a tu nueva categor\u00eda? <\/p><\/p>\n\n\n\n

Mostrados<\/strong>: \u00e9sto corresponde con la pesta\u00f1a de activaci\u00f3n de la categor\u00eda. <\/p><\/p>\n\n\n\n

Categor\u00eda Padre<\/strong>: d\u00f3nde se seleccionar\u00e1 si se quiere que sea propia o si se le a\u00f1adir\u00e1n subcategor\u00edas.\u00a0 <\/p>\n\n\n\n

Descripci\u00f3n de la categor\u00eda<\/strong>.\u00a0Aqu\u00ed podr\u00e1s a\u00f1adir todo el contenido y toda la informaci\u00f3n relevante respecto a la categor\u00eda. Recuerda que puedes cubrir este campo de manera que sea beneficioso para tu SEO<\/strong> siendo siempre relevante en la creaci\u00f3n de tu contenido.<\/span> <\/p>\n\n\n\n

Imagen<\/strong>, que se colocar\u00e1 como imagen de portada de categor\u00eda y miniatura. <\/p>\n\n\n\n

Meta-t\u00edtulo<\/strong>: ser\u00e1 lo que se muestre como t\u00edtulo para los buscadores. Recuerda que hay que darle a Google lo que quiere<\/strong>, p\u00f3nselo f\u00e1cil para que pueda identificar a la primera de qu\u00e9 se trata esta nueva categor\u00eda.<\/span> <\/p>\n\n\n\n

Meta-descripci\u00f3n<\/strong>: la descripci\u00f3n mostrada para buscadores. \u00a1Introduce alguna llamada a la acci\u00f3n<\/strong> y hazte notar entre la multitud!<\/span> <\/p>\n\n\n\n

Palabras clave<\/strong>, aquellos t\u00e9rminos que mejor describan a esta categor\u00eda y que por supuesto son relevantes para tu nueva categor\u00eda. <\/p>\n\n\n\n

URL amigable<\/strong>: los t\u00e9rminos que acompa\u00f1ar\u00e1n al ID en la URL.\u00a0Ejemplo:\u00a0tienda.eu\/102-camisetas-de-f\u00fatbol. Usa t\u00e9rminos clave. \u00a1Cuanto m\u00e1s amigable sea una URL mejor<\/strong>!<\/span> Acceso de grupo: seleccionas los grupos de clientes que quieres que puedan acceder a dicha categor\u00eda.\u00a0 <\/p>\n\n\n\n

<\/p>\n\n\n\n

\"C\u00f3mo<\/figure>\n\n\n\n
\"C\u00f3mo<\/figure>\n\n\n\n

Termina de crear categor\u00edas en Prestashop 1.7 a\u00f1adiendo productos.<\/h3>\n\n\n\n

\u00bfQu\u00e9 es una categor\u00eda sin productos? Lo ideal es que siempre mostremos los productos que nosotros consideramos que deben pertenecer a ella.<\/p>\n\n\n\n

Truco Dusnic:<\/strong> Es importante que seas l\u00f3gico, si vas a vender camisetas de f\u00fatbol, intenta que en la categor\u00eda aparezca en su mayor\u00eda camisetas de f\u00fatbol. Reduce la intenci\u00f3n de venta cruzada a la ficha del producto.<\/p><\/blockquote>\n\n\n\n

Crear categor\u00edas independientes y bien estructuradas te ayudar\u00e1 en muchas otras opciones de venta y estrategias de marketing. Si por ejemplo vas a crear una categor\u00eda en tu Prestashop 1.7 especial para Black Friday<\/strong>, podr\u00e1s crear ofertas o reglas de cat\u00e1logo que se reduzcan \u00fanicamente a los productos insertados en dicha categor\u00eda.<\/p>\n\n\n\n

\"Como<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

A la hora de trabajar correctamente una tienda online con Prestashop 1.7, es imprescindible distribuir correctamente los productos en sus respectivas categor\u00edas. El cat\u00e1logo de una tienda siempre tiene que estar bien trabajado y distribuido. De esta forma, los clientes potenciales y los usuarios, podr\u00e1n encontrar lo que buscan de la manera m\u00e1s r\u00e1pida y … Continuar leyendo \u00abC\u00f3mo crear categor\u00edas en Prestashop 1.7\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop"],"yoast_head":"\nBlog de Dusnic - Tu Blog de marketing digital<\/title>\n<meta name=\"description\" content=\"Crear categorias en tu prestashop ahora es m\u00e1s f\u00e1cil que nunca. Te contamos como realizarlo y te damos los trucos Dusnic, que te ayudar\u00e1n. 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