{"id":1101,"date":"2020-09-10T13:20:14","date_gmt":"2020-09-10T13:20:14","guid":{"rendered":"https:\/\/www.dusnic.es\/blog\/?p=1101"},"modified":"2023-11-17T08:07:24","modified_gmt":"2023-11-17T08:07:24","slug":"que-es-el-inbound-marketing-2","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/que-es-el-inbound-marketing-2\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"\n<p>El <strong>Inbound Marketing<\/strong> es una estrategia que se utiliza en <a href=\"https:\/\/www.dusnic.es\/marketing-online\">marketing<\/a> para atraer a clientes potenciales (<em>buyer persona<\/em>) a trav\u00e9s de unas serie de pasos y empleando contenidos de valor.<\/p>\n<p><br \/>Esta <a href=\"https:\/\/www.dusnic.es\/marketing-online\">estrategia en el m\u00e1rketing<\/a> lleva utiliz\u00e1ndose unos a\u00f1os atr\u00e1s, pero actualmente el <a href=\"https:\/\/www.dusnic.es\/\">Inbound Marketing<\/a> es sin duda tendencia. El pilar m\u00e1s importante de esta nueva forma de atraer clientes a nuestra marca es hacerlo de una forma no intrusiva ni agresiva. Son nuestros <em><strong>buyer persona<\/strong> <\/em>los que<strong> nos encuentran gracias al contenido de calidad que generamos.<\/strong><\/p>\n<p>De esta forma con el <strong>Inbound Marketing<\/strong> se crea un v\u00ednculo m\u00e1s profundo, s\u00f3lido y real entre nuestra marca y nuestros consumidores. Una vez acuden ellos, nosotros somos los encargados de convertirlos de <em>buyer persona<\/em> a clientes utilizando las herramientas necesarias.<\/p>\n<h2>Pasos en el Inbound Marketing<\/h2>\n<ul>\n<li><strong>Trata de crear contenido cada d\u00eda<\/strong><\/li>\n<\/ul>\n<p>Crea contenido todos los d\u00edas acorde al contenido que tu <em>target<\/em> busca, le gusta y le interesa. Comparte contenido de calidad y dale valor a aquello que buscan tus clientes. <strong>Reflexiona sobre aquello que necesita tu cliente, de esta manera atraer\u00e1s audiencia.<\/strong><\/p>\n<ul>\n<li><strong>Genera tr\u00e1fico<\/strong><\/li>\n<\/ul>\n<p><br \/>Se basa en la tracci\u00f3n- atracci\u00f3n a nuestro <strong>contenido a trav\u00e9s de mecanismos distintos como el SEO, acciones por RRSS, mediante e-mails de otras marcas amigas para que hablen de nosotros, a trav\u00e9s de referencias y enlaces , y por publicidad de pago.<\/strong><\/p>\n<ul>\n<li><strong>Convierte las visitas en Leads<\/strong><\/li>\n<\/ul>\n<p><br \/>Haz que nuestro p\u00fablico pase a ser suscriptor de nuestra marca, bolet\u00edn, redes sociales,etc. Con esto crearemos una <strong>base de personas interesadas en nosotros y nuestro producto<\/strong>.A estos nuevos suscriptores podemos obsequiarles con un <strong>contenido adicional.<\/strong><\/p>\n<ul>\n<li><strong>Relaci\u00f3n<\/strong><\/li>\n<\/ul>\n<p><br \/>A trav\u00e9s de <strong>Inbound Marketing<\/strong> se crea una relaci\u00f3n entre nuestra marca y los consumidores y sin bombardear su bandeja de entrada podremos <strong>enviar correo sin ser intrusivos.<\/strong><\/p>\n<ul>\n<li><strong>Venta en el momento oportuno<\/strong><\/li>\n<\/ul>\n<p><br \/>Por \u00faltimo, mediante el Inbound Marketing conseguir\u00e1s conversi\u00f3n cuando obtengas muchos<strong> leads de calidad<\/strong> y ello lo percibir\u00e1s al llevar un tiempo valorando a tu cliente.<\/p>\n<p>En <a href=\"https:\/\/www.dusnic.es\/\">Dusnic<\/a> valoramos a nuestros clientes, son nuestros amigos, no dudes en ponerte en <a href=\"https:\/\/www.dusnic.es\/presupuesto\">contacto<\/a> con nosotros y visitar nuestra<a href=\"https:\/\/www.dusnic.es\/\"> web.<\/a> <\/p>\n<h3><strong>Te escuchamos<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>El Inbound Marketing es una estrategia que se utiliza en marketing para atraer a clientes potenciales (buyer persona) a trav\u00e9s de unas serie de pasos y empleando contenidos de valor. Esta estrategia en el m\u00e1rketing lleva utiliz\u00e1ndose unos a\u00f1os atr\u00e1s, pero actualmente el Inbound Marketing es sin duda tendencia. El pilar m\u00e1s importante de esta &hellip; <a href=\"https:\/\/www.dusnic.es\/blog\/que-es-el-inbound-marketing-2\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00ab\u00bfQu\u00e9 es el Inbound Marketing?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2,49],"tags":[],"class_list":["post-1101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-y-publicidad","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el Inbound Marketing - Dusnic Blog<\/title>\n<meta name=\"description\" content=\"Conoce m\u00e1s sobre el Inbound Marketing,una estrategia top en marketing.En Dusnic conocemos a fondo las necesidades de nuestros clientes,\u00bfy t\u00fa?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dusnic.es\/blog\/que-es-el-inbound-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el Inbound Marketing - 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