{"id":1920,"date":"2022-09-15T08:13:44","date_gmt":"2022-09-15T08:13:44","guid":{"rendered":"https:\/\/www.dusnic.es\/blog\/?p=1920"},"modified":"2023-11-17T08:06:04","modified_gmt":"2023-11-17T08:06:04","slug":"como-generar-un-codigo-utm","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/como-generar-un-codigo-utm\/","title":{"rendered":"\u00bfC\u00f3mo generar un c\u00f3digo UTM?"},"content":{"rendered":"\n

Uno de los aspectos m\u00e1s importantes en el mundo del marketing es medir cada campa\u00f1a que se realice y esto puede resultar dif\u00edcil si no sabemos qu\u00e9 herramientas utilizar para poder medir el tr\u00e1fico que se reporta. Hoy os venimos hablar de los c\u00f3digos UTM. Os explicaremos de manera detallada qu\u00e9 son, para qu\u00e9 sirven y c\u00f3mo crearlos. No os agobies, por que no est\u00e1n dif\u00edcil. \u00a1Vamos all\u00e1!<\/p>\n

\u00bfQu\u00e9 son y para qu\u00e9 sirven los c\u00f3digos UTM?<\/b><\/h2>\n

Los c\u00f3digos UTM son peque\u00f1os fragmentos de texto que se agregan al final de una URL para ayudarlo a rastrear el \u00e9xito de tu p\u00e1gina en la web.<\/p>\n

Agregar un fragmento despu\u00e9s del signo de interrogaci\u00f3n no afecta en absoluto a la p\u00e1gina, ni al SEO en buscadores (posicionamiento org\u00e1nico). Esto te da la opci\u00f3n de saber, mediante la herramienta de anal\u00edtica web que utilices, cuantas personas llegaron y a trav\u00e9s de qu\u00e9 fuente o canal lo hicieron.<\/p>\n

\u00bfQu\u00e9 variables tengo que tener en cuenta para generar un c\u00f3digo UTM?<\/b><\/h2>\n

Para poder hacer una medici\u00f3n correcta de los resultados que vamos a obtener debemos implementar tres variables: fuente, medio y campa\u00f1a.<\/p>\n

utm_source: <\/b>Aqu\u00ed indicaremos la fuente de origen de nuestro enlace, como por ejemplo Google o Newsletter.<\/p>\n

utm_medium: <\/b>Aqu\u00ed indicaremos el medio del cual se ha originado nuestro enlace: por ejemplo cpc o email.<\/p>\n

utm_term: <\/b>Esta variable la utilizaremos para poder poner los t\u00e9rminos claves y por los cuales nos buscaran en los buscadores de internet. Solo para b\u00fasquedas de pago. Un ejemplo: utm_term=campa\u00f1a agencia marketing.<\/p>\n

utm_content: <\/b>Este apartado se usa para poder diferenciar entre los anuncios que hagamos y de los cuales nos lleven a la misma URL. Ejemplos: utm_content=imagenlink o utm_content=textilink<\/p>\n

utm_campaign: <\/b>Este par\u00e1metro se utiliza y nos sirve de identificador de la campa\u00f1a o producto determinado, un ejemplo de ello ser\u00eda: \u201cN\u00famero visitas agencia marketing\u201d<\/p>\n

Nuestra URL quedar\u00eda tal que as\u00ed:<\/p>\n

https:\/\/www.dusnic.es\/?utm_source=google&utm_medium=cpc&utm_campaign=numero_visitas_agencia_marketing&utm_term=camap%C3%B1a+agencia+marketing<\/p>\n

\u00bfC\u00f3mo creamos c\u00f3digos UTM?<\/strong><\/h2>\n

Aqu\u00ed te vamos a dar unas herramientas importantes para poder generar tu UTM.<\/p>\n

Google url Builder<\/a>: Esta es una herramienta totalmente gratuita que te permite crear utm de manera sencilla y r\u00e1pida. Solo tienes que ir rellenando las casillas que te hemos explicado anteriormente. <\/p>\n

\"\"<\/p>\n\n\n\n

Si ya realizas informes de anal\u00edtica web y tienes tu sitio configurado en Google Analytics podr\u00e1s hacer un seguimiento de tus campa\u00f1as en los diferentes canales gracias a la creaci\u00f3n de c\u00f3digos UTM. Google se encargar\u00e1 de rastrear tus campa\u00f1as y podr\u00e1s acceder a toda la informaci\u00f3n desde Google Analytics-Adquisici\u00f3n-Campa\u00f1as-Todas las campa\u00f1as.<\/p>\n

Tambi\u00e9n tienes disponible diferentes apps para generar c\u00f3digos UTM en android<\/a> y IOS<\/a>.<\/p>\n

\u00bfPor qu\u00e9 utilizar y generar c\u00f3digos UTM?<\/strong><\/h2>\n

Por \u00faltimo, tienes que entender por qu\u00e9 es importante generar estos c\u00f3digos UTM. El valor a\u00f1adido que te ofrece estos c\u00f3digos es que puedes combinarlos para tener un seguimiento de todo lo que ocurre en cada canal y medio que lances la campa\u00f1a. Te permitir\u00e1 lo siguiente:<\/p>\n

– Poder tener un control de todas tus campa\u00f1as que realices dentro de tu plan de marketing.<\/strong><\/p>\n

– Analizar si funciona o no el contenido de tu campa\u00f1a en los canales que hayas elegido.><\/strong><\/p>\n

– Seguir la misma campa\u00f1a en diferentes canales.<\/strong><\/p>\n

– Ver en qu\u00e9 enlaces internos hacen clic tus usuarios.<\/strong><\/p>\n

En definitiva, los c\u00f3digos UTM son muy recomendables y a la vez muy \u00fatiles para poder llevar una medici\u00f3n actualizada de tus campa\u00f1as. Ya hab\u00e9is visto que no es dif\u00edcil configurarlo. \u00a1Comienza tus estrategias de marketing ya con Dusnic.es<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Uno de los aspectos m\u00e1s importantes en el mundo del marketing es medir cada campa\u00f1a que se realice y esto puede resultar dif\u00edcil si no sabemos qu\u00e9 herramientas utilizar para poder medir el tr\u00e1fico que se reporta. Hoy os venimos hablar de los c\u00f3digos UTM. Os explicaremos de manera detallada qu\u00e9 son, para qu\u00e9 sirven … Continuar leyendo \u00ab\u00bfC\u00f3mo generar un c\u00f3digo UTM?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2,49],"tags":[],"class_list":["post-1920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-y-publicidad","category-redes-sociales"],"yoast_head":"\nGenerar un c\u00f3digo UTM | C\u00f3mo y par\u00e1 que sirve un c\u00f3digo UTM<\/title>\n<meta name=\"description\" content=\"Generar un c\u00f3digo UTM es m\u00e1s f\u00e1cil de lo que piensas. 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