{"id":1988,"date":"2022-10-26T11:22:07","date_gmt":"2022-10-26T11:22:07","guid":{"rendered":"https:\/\/www.dusnic.es\/blog\/?p=1988"},"modified":"2023-11-17T08:06:02","modified_gmt":"2023-11-17T08:06:02","slug":"como-crear-una-campana-en-google-ads-paso-a-paso","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/como-crear-una-campana-en-google-ads-paso-a-paso\/","title":{"rendered":"C\u00f3mo crear una campa\u00f1a en Google Ads: paso a paso"},"content":{"rendered":"\n

En nuestro blog de Dusnic os contamos c\u00f3mo planificar campa\u00f1as SEM paso a paso<\/strong>. Gracias a la herramienta de Google Adwords podemos aumentar las conversiones de nuestro negocio electr\u00f3nico, ya sea una web de productos o servicios<\/strong>.\u00a0<\/span><\/p>\n

Sigue los pasos, en Dusnic<\/a> te ayudamos a crear tus campa\u00f1as de Google Ads.\u00a0<\/span><\/p>\n

Crear campa\u00f1a SEM paso a paso<\/h2>\n

Una vez hayas creado tu cuenta de Google Ads tienes que seguir estos pasos para crear y configurar tu campa\u00f1a SEM.\u00a0<\/span><\/p>\n

    \n
  1. Establecer el objetivo<\/strong> de tu empresa. \u00bfQuieres conseguir m\u00e1s ventas? \u00bfAumentar visitas a tu sitio web? \u00bfLlamadas telef\u00f3nicas? \u00bfO simplemente hacer branding?<\/span><\/li>\n
  2. P\u00fablico objetivo<\/strong>. Analiza tu audiencia; segmentar es muy importante ya que tienes que centrar tu producto o servicio a unas personas determinadas. En este sentido, los clientes potenciales de tu marca son aquellos que te van a comprar, por ello debes centrar tu campa\u00f1a en ellos.<\/li>\n
  3. Keywords<\/strong>. Piensa las palabras clave que tienes en tu web, aquellos t\u00e9rminos de b\u00fasqueda con los cuales tu p\u00fablico va a buscarte. Por ejemplo, en el caso de Dusnic, podr\u00edamos seleccionar: marketing digital y dise\u00f1o web.<\/li>\n
  4. Presupuesto<\/strong>. Calcula el presupuesto estimado para tus campa\u00f1as. Seg\u00fan el precio de tu servicio o producto podr\u00e1s medir el coste y el retorno de la inversi\u00f3n (ROI). Lo ideal aqu\u00ed es que consigas crear una campa\u00f1a que sea rentable, aunque poco a poco podr\u00e1s ir ajustando el presupuesto seg\u00fan obtengas resultados.\u00a0<\/li>\n<\/ol>\n

    Sigue los pasos para crear tu campa\u00f1a SEM<\/h3>\n

    \u00bfHasta aqu\u00ed todo bien? Recuerda que en Dusnic<\/a><\/strong> podemos ayudarte a crear tus campa\u00f1as SEM<\/strong>, solo tienes que ponerte en contacto con nosotros<\/a>.<\/span><\/p>\n

    Para seguir creando tu campa\u00f1a paso a paso, sigue leyendo porque pasamos al plan de acci\u00f3n.<\/span><\/p>\n

    5. Estructura de la campa\u00f1a<\/strong>. Seg\u00fan los objetivos marcados al principio, puedes elegir una distribuci\u00f3n de grupos y campa\u00f1a acorde a ellos. Selecciona unas palabras para cada grupo y despu\u00e9s podr\u00e1s configurarlas poco a poco.\u00a0<\/span><\/p>\n

    6. Texto<\/strong>. El copy de tus anuncios es muy importante, ya que tiene que llamar la atenci\u00f3n y mostrar claramente lo que ofreces. Incluye una llamada a la acci\u00f3n, CTA.\u00a0<\/span><\/p>\n

    7. P\u00e1gina de destino<\/strong>. Escoge qu\u00e9 contenidos de tu web quieres que tus usuarios vean, ya sea los servicios o mejores productos que tengas.\u00a0<\/span><\/p>\n

    8. Ajustes<\/strong>. Aqu\u00ed podr\u00e1s seleccionar el idioma, ubicaci\u00f3n, tipo de dispositivo, entre otros.\u00a0<\/span><\/p>\n

    \u00daltimos pasos configurar tu campa\u00f1a SEM<\/h3>\n

    Para conseguir una optimizaci\u00f3n de tu campa\u00f1a de Google Ads, tendr\u00e1s que analizar los datos que vayas obteniendo<\/strong>. Observa qu\u00e9 puedes mejorar como la redacci\u00f3n de copys, nuevas palabras clave, realiza test A\/B.\u00a0<\/span><\/p>\n

    Crear una campa\u00f1a SEM paso a paso no es tarea f\u00e1cil, busca ideas y nuevas opciones para hacer crecer tu negocio online.\u00a0<\/span><\/p>\n

    Esperemos que te haya servicio nuestros pasos para crear tu campa\u00f1a SEM.\u00a0<\/span><\/p>\n

    Dusnic es tu agencia de marketing digital, estaremos encantados de poder ayudarte a crecer<\/strong>. Puedes contactar con nosotros v\u00eda email info@dusnic.es<\/a> o llam\u00e1ndonos 961 180 133<\/a> o 622 453 904<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    En nuestro blog de Dusnic os contamos c\u00f3mo planificar campa\u00f1as SEM paso a paso. Gracias a la herramienta de Google Adwords podemos aumentar las conversiones de nuestro negocio electr\u00f3nico, ya sea una web de productos o servicios.\u00a0 Sigue los pasos, en Dusnic te ayudamos a crear tus campa\u00f1as de Google Ads.\u00a0 Crear campa\u00f1a SEM paso … Continuar leyendo \u00abC\u00f3mo crear una campa\u00f1a en Google Ads: paso a paso\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-y-publicidad"],"yoast_head":"\nC\u00f3mo crear una campa\u00f1a en Google Ads | Paso a paso | Blog de Dusnic<\/title>\n<meta name=\"description\" content=\"Dusnic te ense\u00f1a a c\u00f3mo crear tu campa\u00f1a SEM paso a paso. 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