{"id":625,"date":"2018-01-10T12:03:25","date_gmt":"2018-01-10T12:03:25","guid":{"rendered":"http:\/\/www.dusnic.es\/blog\/?p=625"},"modified":"2023-11-17T08:09:05","modified_gmt":"2023-11-17T08:09:05","slug":"definir-a-tu-buyer-persona","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/definir-a-tu-buyer-persona\/","title":{"rendered":"C\u00f3mo y por qu\u00e9 definir a tu buyer persona"},"content":{"rendered":"<p align=\"left\"><span style=\"font-size: medium;\">Si no conoces a qui\u00e9n te est\u00e1s dirigiendo, dif\u00edcilmente podr\u00e1s tener una estrategia de marketing y comunicaci\u00f3n efectiva para tu empresa. Por ello, es muy importante<strong> definir a tu buyer persona<\/strong> antes de comenzar a poner en pr\u00e1ctica cualquier estrategia, que hayas trazado en tu plan de marketing y comunicaci\u00f3n.<\/span><\/p>\n<p align=\"left\"><a href=\"https:\/\/www.dusnic.es\/contactar\" data-abc=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1244\" src=\"https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2018\/05\/dusnic.gif\" alt=\"dusnic marketing\" width=\"1200\" height=\"300\" \/><\/a><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Seguramente est\u00e9s pensado que ya conoces cu\u00e1l es tu p\u00fablico objetivo; sin embargo, definir a tu buyer persona va un paso m\u00e1s all\u00e1. Se trata de crear al cliente ideal: perfil demogr\u00e1fico, gustos, h\u00e1bitos\u2026 para saber c\u00f3mo llegar hasta \u00e9l y poder crear estrategias mucho m\u00e1s efectivas. <\/span><!--more--><\/p>\n<h2 align=\"left\"><span style=\"font-size: medium;\">\u00bfQu\u00e9 es un buyer persona?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-627\" src=\"http:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2018\/01\/perfiles-buyer-persona.jpg\" alt=\"Perfiles de buyer persona\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2018\/01\/perfiles-buyer-persona.jpg 800w, https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2018\/01\/perfiles-buyer-persona-350x219.jpg 350w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Antes de definir a tu buyer persona vamos a conocer la definici\u00f3n de este concepto de marketing para tenerlo m\u00e1s claro. Un buyer persona es un individuo, que forma parte de tu target y es representativo de \u00e9l. Cada empresa o negocio puede tener varios buyer persona, para definir su target. <\/span><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Digamos que un buyer persona es un estereotipo de tu cliente ideal, al que hay que dotar de determinadas caracter\u00edsticas: <\/span><\/p>\n<ul>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Perfil demogr\u00e1fico: edad, g\u00e9nero, nacionalidad, lugar de residencia, nivel de estudios, nivel de ingresos, estado civil, si tiene hijos o no, trabajo\u2026<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Personalidad: calmado, anal\u00edtico, comprador compulsivo, reflexivo\u2026<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Intereses y aficiones: cine, pel\u00edculas, deporte, arte\u2026<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Qu\u00e9 pueden ofrecerle tus productos y servicios a esta persona<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">C\u00f3mo llegar hasta \u00e9l: comportamiento en redes sociales y buscadores, propenso o no la compra online\u2026<\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"left\"><span style=\"font-size: medium;\">Gracias a esta definici\u00f3n, conocer\u00e1s el perfil de tu cliente y podr\u00e1s llegar a \u00e9l de forma m\u00e1s eficaz. Como te dec\u00eda antes, puedes definir distintos tipos de buyer persona, ya que dentro de un p\u00fablico objetivo amplio, encontramos caracter\u00edsticas diferentes para cada individuo. <\/span><\/p>\n<h2 align=\"left\"><span style=\"font-size: medium;\">\u00bfPor qu\u00e9 definir a tu buyer persona? <\/span><\/h2>\n<p align=\"left\"><span style=\"font-size: medium;\">Definir a tu cliente ideal o buyer persona es muy importante para saber c\u00f3mo llegar hasta \u00e9l y as\u00ed poder optimizar tu estrategia de marketing. El concepto de buyer persona est\u00e1 \u00edntimamente ligado con el de <a href=\"http:\/\/www.dusnic.es\/blog\/que-es-el-inbound-marketing\/\" data-abc=\"true\">Inbound Marketing<\/a>, ya que es un tipo de marketing en el que buscamos ofrecer a nuestros clientes contenido \u00fatil para ellos. <\/span><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Para poder crear contenido interesante para nuestros clientes, es imprescindible conocerlos bien y por ello, debemos definir a nuestro buyer persona (uno o varios, seg\u00fan las necesidades de cada negocio). <\/span><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Por ejemplo, si vendes productos cosm\u00e9ticos puede que tu target sean mujeres entre 25 y 60 a\u00f1os, que viven en zonas urbanas y est\u00e1n preocupadas por la belleza y los productos de maquillaje. Sin embargo, este p\u00fablico objetivo es muy amplio y podr\u00edamos segmentarlo en varios buyer personas, para crear estrategias personalizadas para cada una de ellas. <\/span><\/p>\n<h2 align=\"left\"><span style=\"font-size: medium;\">\u00bfC\u00f3mo definir a tu buyer persona? <\/span><\/h2>\n<p align=\"left\"><span style=\"font-size: medium;\">Una vez que hemos llegado hasta aqu\u00ed, ya tenemos claro qu\u00e9 es un buyer persona y por qu\u00e9 es importante definirlo. Ahora vamos a empezar a hacerlo paso a paso. Para definir a tu cliente ideal existen unas cu\u00e1ntas preguntas b\u00e1sicas que debemos responder: <\/span><\/p>\n<ul>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">C\u00f3mo es<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Qu\u00e9 hace <\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Qu\u00e9 necesita<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">C\u00f3mo satisfacer esas necesidades<\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"left\"><span style=\"font-size: medium;\">Para que sea m\u00e1s f\u00e1cil definir a tu buyer persona piensa en una persona real, ponle nombre y apellidos y a partir de ah\u00ed empieza a crear su perfil: <\/span><\/p>\n<ul>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Edad <\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">G\u00e9nero<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Estudios <\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Estado civil<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Profesi\u00f3n<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Aficiones <\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Situaci\u00f3n familiar, etc. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"left\"><span style=\"font-size: medium;\">Una vez que hayas definido este tipo de preguntas m\u00e1s generales es hora de crear un perfil m\u00e1s complejo para definir a tu buyer persona: <\/span><\/p>\n<ul>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Cu\u00e1les son sus h\u00e1bitos de consumo (online y offline)<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">En qu\u00e9 redes sociales est\u00e1 presente<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Qu\u00e9 objetivos tiene en su trabajo y en su vida personal<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">Qu\u00e9 necesidades, relacionadas con los productos o servicios que ofreces, puede tener<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">C\u00f3mo solucionar sus necesidades<\/span><\/p>\n<\/li>\n<li>\n<p align=\"left\"><span style=\"font-size: medium;\">C\u00f3mo llegar hasta \u00e9l, etc.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dusnic.es\/contactar\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1235\" src=\"https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2021\/02\/dusnic-tienda-online.png\" alt=\"tienda online dusnic\" width=\"1200\" height=\"300\" srcset=\"https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2021\/02\/dusnic-tienda-online.png 1200w, https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2021\/02\/dusnic-tienda-online-350x88.png 350w, https:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2021\/02\/dusnic-tienda-online-1080x270.png 1080w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Una vez que hayas contestado a todas estas preguntas podr\u00e1s crear un storytelling de tu buyer persona para definirla completamente. <\/span><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Por ejemplo, siguiendo con la marca de cosm\u00e9ticos: <strong>Mar\u00eda Rodr\u00edguez tiene 30 a\u00f1os, trabaja en una agencia de publicidad, se maquilla a diario para acudir a trabajar y a las reuniones con sus clientes.<\/strong> Tiene un poder adquisitivo alto y valora mucho la calidad de los productos\u2026<\/span><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Como hemos dicho al principio,<strong> puedes definir tantos buyer persona como quieras o creas necesarios para tu negocio.<\/strong> Lo m\u00e1s importante es que todos esos perfiles est\u00e9n bien desarrollados y nos permitan entender mucho mejor a nuestros clientes y sus necesidades. <\/span><\/p>\n<p align=\"left\"><span style=\"font-size: medium;\">Si est\u00e1s buscando una agencia de marketing, que te ofrezca servicios de Marketing de calidad, con precios adaptados a tus necesidades,<a href=\"https:\/\/www.dusnic.es\/\" data-abc=\"true\"> Dusnic<\/a> es tu aliado perfecto. <\/span><span style=\"font-size: medium;\">Tambi\u00e9n puedes ponerte en contacto con nosotros si tienes alguna duda sobre tu buyer persona. En Dusnic estaremos encantados de atenderte en nuestra <a href=\"https:\/\/www.dusnic.es\/marketing-online\" data-abc=\"true\">agencia de marketing online<\/a>.<\/span><\/p>\n<p align=\"left\"><a href=\"https:\/\/www.dusnic.es\/presupuesto\" data-abc=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-457 size-medium\" src=\"http:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2017\/09\/contacto-350x44.png\" alt=\"Contacta con nosotros\" width=\"350\" height=\"44\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si no conoces a qui\u00e9n te est\u00e1s dirigiendo, dif\u00edcilmente podr\u00e1s tener una estrategia de marketing y comunicaci\u00f3n efectiva para tu empresa. Por ello, es muy importante definir a tu buyer persona antes de comenzar a poner en pr\u00e1ctica cualquier estrategia, que hayas trazado en tu plan de marketing y comunicaci\u00f3n. Seguramente est\u00e9s pensado que ya &hellip; <a href=\"https:\/\/www.dusnic.es\/blog\/definir-a-tu-buyer-persona\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abC\u00f3mo y por qu\u00e9 definir a tu buyer persona\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-y-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog de Dusnic - Tu Blog de marketing digital<\/title>\n<meta name=\"description\" content=\"Aprende a definir a tu buyer persona antes de comenzar a poner en pr\u00e1ctica cualquier estrategia, que hayas trazado en tu plan de marketing y comunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dusnic.es\/blog\/definir-a-tu-buyer-persona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog de Dusnic - 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