{"id":850,"date":"2018-05-31T11:59:02","date_gmt":"2018-05-31T11:59:02","guid":{"rendered":"http:\/\/www.dusnic.es\/blog\/?p=850"},"modified":"2023-11-17T08:08:38","modified_gmt":"2023-11-17T08:08:38","slug":"que-es-remarketing","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/que-es-remarketing\/","title":{"rendered":"Remarketing: qu\u00e9 es y para qu\u00e9 usarlo"},"content":{"rendered":"<p>El<strong> remarketing<\/strong> es una de las herramientas que te ofrece Internet hoy en d\u00eda para ponerte en contacto con tus usuarios. \u00bfLa diferencia con otras herramientas? Que utiliz\u00e1ndola expones tus anuncios a usuarios que ya han visitado tu p\u00e1gina web o tu tienda online.<!--more--><\/p>\n<h2>\u00bfC\u00f3mo funciona el remarketing?<\/h2>\n<p>Gracias a la instalaci\u00f3n de un c\u00f3digo en nuestra web o en nuestra tienda online podremos crear diferentes listas de usuarios, seg\u00fan la url que hayan visitado como puede ser la p\u00e1gina de inicio, de un producto en concreto, el carrito de compra, etc.<\/p>\n<p>Cuando estas listas tengan una cantidad de usuarios viable, es el momento de activar tus campa\u00f1as de Remarketing.<\/p>\n<h3>\u00bfD\u00f3nde puedes realizar campa\u00f1as de remarketing?<\/h3>\n<p>Actualmente puedes realizar de forma sencilla campa\u00f1as de remarketing tanto en Google como en Facebook.<\/p>\n<p>Los anuncios de remarketing de Facebook aparecer\u00e1n en los perfiles de los usuarios cuando est\u00e9n navegando por esta reconocida Red Social.<\/p>\n<p>En cambio en Google, los anuncios pueden aparecer en cualquier p\u00e1gina mientras los usuarios est\u00e1n navegando. Las listas de remarketing, tradicionalmente, se han utilizado con anuncios de Display y tambi\u00e9n de Shopping, pero ahora tambi\u00e9n es muy recomendable que en tu campa\u00f1a de anuncios de b\u00fasqueda a\u00f1adas estas listas.<\/p>\n<h4>5 Ventajas de usar el remarketing<\/h4>\n<p><strong>1. Retoma el contacto con los usuarios que han vistado tu web<\/strong><\/p>\n<p>Una de las formas m\u00e1s f\u00e1ciles de retomar el contacto con los usuarios, a trav\u00e9s de una estrategia poco intrusiva es usando el remarketing.<\/p>\n<p><strong>2. Los anuncios se pueden personalizar m\u00e1s<\/strong><\/p>\n<p>Se pueden crear anuncios adaptados a la p\u00e1gina o producto que ha visitado el usuario.<\/p>\n<p><strong>3. El remarketing te permite aparecen en m\u00e1s lugares<\/strong><\/p>\n<p>Gracias a la red de Google y a la de sus partners,\u00a0 puedes llegar a m\u00e1s sitios web, siguiendo as\u00ed al usuario para captar de nuevo su atenci\u00f3n.<\/p>\n<p><strong>4. Los ratios de conversi\u00f3n son buenos<\/strong><\/p>\n<p>Los ratios de conversi\u00f3n de los anuncios de remarketing suelen ser buenos, ya que est\u00e1s consiguiendo que un usuario que ten\u00eda dudas y no lleg\u00f3 a comprar, acabe comprando.<\/p>\n<p><strong>5. El remarketing es f\u00e1cil de usar<\/strong><\/p>\n<p>Tal y como hemos comentado al comienzo de este art\u00edculo, gracias a unos c\u00f3digos en la web, las listas se van creando. Adem\u00e1s para Google tambi\u00e9n tienes la opci\u00f3n de crear listas de remarketing a partir de Google Analytics.<\/p>\n<p>Si quieres saber m\u00e1s de c\u00f3mo utilizar esta estrategia: debes ponerte en contacto con nosotros y estaremos encantados de ayudarte.<\/p>\n<p><center><a href=\"https:\/\/www.dusnic.es\/contactar\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-457 size-medium\" src=\"http:\/\/www.dusnic.es\/blog\/wp-content\/uploads\/2017\/09\/contacto-350x44.png\" alt=\"Contacta con nosotros\" width=\"350\" height=\"44\" \/><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El remarketing es una de las herramientas que te ofrece Internet hoy en d\u00eda para ponerte en contacto con tus usuarios. \u00bfLa diferencia con otras herramientas? Que utiliz\u00e1ndola expones tus anuncios a usuarios que ya han visitado tu p\u00e1gina web o tu tienda online.<\/p>\n","protected":false},"author":1,"featured_media":851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,49],"tags":[],"class_list":["post-850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-y-publicidad","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog de Dusnic - Tu Blog de marketing digital<\/title>\n<meta name=\"description\" content=\"El remarketing es una de las mejores herramientas que puedes encontrar en Internet para contactar de nuevo con tus clientes potenciales. \u00a1Conoce m\u00e1s aqu\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dusnic.es\/blog\/que-es-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog de Dusnic - 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