{"id":918,"date":"2018-10-17T11:19:09","date_gmt":"2018-10-17T11:19:09","guid":{"rendered":"http:\/\/www.dusnic.es\/blog\/?p=918"},"modified":"2023-11-17T08:08:33","modified_gmt":"2023-11-17T08:08:33","slug":"crear-campana-marketing-halloween","status":"publish","type":"post","link":"https:\/\/www.dusnic.es\/blog\/crear-campana-marketing-halloween\/","title":{"rendered":"\u00bfC\u00f3mo crear tu campa\u00f1a de marketing para Halloween?"},"content":{"rendered":"

Se acerca la fecha m\u00e1s terror\u00edfica del a\u00f1o, y a estas alturas todos nos hemos dado cuenta de que los comercios empiezan a prepararse para ello, cambiando los art\u00edculos en venta, sus escaparates y sus promociones.<\/p>\n

En el caso del dise\u00f1o web<\/strong> no debe dejar de ser menos, ya que, si la parte comercial que se encuentra a pie de calle resulta imprescindible, el hecho de adaptar las ofertas y los cambios a las p\u00e1ginas web, ecommerce<\/a> y redes sociales<\/strong> es imprescindible para que nuestros clientes y clientes potenciales sean part\u00edcipes de ello. Esto no significa que realices un plan de marketing adaptado a Halloween<\/strong> sino que adaptes tus contenidos.<\/p>\n

Marketing para Halloween<\/h2>\n

El primer paso es siempre analizar nuestra propia empresa<\/strong> y pensar si nuestro negocio puede adaptarse a este tipo de campa\u00f1as. Sobre todo, deberemos cuestionarnos el tipo de p\u00fablico al que va dirigido nuestro anuncio. De esta forma,\u00a0si son ni\u00f1os o j\u00f3venes, es muy probable que se vean atra\u00eddos, pero las personas de edad m\u00e1s avanzada no caer\u00e1n en las garras del mensaje que intentamos transmitir.<\/p>\n

Cambia la imagen de tu p\u00e1gina web<\/h3>\n

Si ya has meditado acerca de la efectividad que puede tener Halloween en tu empresa<\/strong>, el pr\u00f3ximo paso es que, d\u00edas antes, empieces a mimetizar f\u00edsicamente tu p\u00e1gina web y tus redes sociales<\/a> con calabazas, calaveras y otros motivos. No hace falta que des un cambio radical, bastar\u00e1 con que se note que te est\u00e1s adaptando a esta celebraci\u00f3n<\/strong>.<\/p>\n

Realiza una newsletter con tus novedades de Halloween<\/h3>\n

Imag\u00ednate que tienes una tienda online<\/strong>, y que est\u00e1s a punto de lanzar un nuevo producto. Puedes unir la expectaci\u00f3n que crear\u00e1s con ello al terror que causa la noche de brujas. As\u00ed, tus seguidores estar\u00e1n esperando. Alimenta ese misterio contando historias en tu blog<\/a> y redes sociales para que la espera se les haga m\u00e1s corta.
\n\"dise\u00f1o-web-marketing\"<\/p>\n

Crea una oferta especial para esa semana<\/h3>\n

Lo cierto es que esa noche nadie va a estar comprando, as\u00ed que adapta una oferta o promoci\u00f3n para esa semana<\/strong>, con un c\u00f3digo descuento que mandar\u00e1s a las personas suscritas o para todos los que entren a tu web en ese periodo de tiempo. Adem\u00e1s, puedes aprovechar las redes sociales para realizar sorteos, y as\u00ed ganar seguidores<\/strong>.<\/p>\n

Crea un v\u00eddeo viral<\/h3>\n

Piensa un modo de que tus seguidores y clientes<\/strong> interact\u00faen con tu contenido, que sea muy visual y que enganche. Este modo es la realizaci\u00f3n de un v\u00eddeo, que puede ser un montaje o algo grabado internamente. Lo m\u00e1s importante es que los seguidores se sientan identificados, y as\u00ed compartir\u00e1n este contenido<\/strong>. Otro modo de lograr la viralidad es que sean tus seguidores los que graben los v\u00eddeos y as\u00ed entren en el concurso para ganar un premio que t\u00fa ofrezcas.<\/p>\n

Adaptarse a las diferentes festividades y celebraciones es f\u00e1cil e imprescindible si se dispone de una p\u00e1gina web o un comercio electr\u00f3nico, ya que tus seguidores ver\u00e1n que sigues las tendencias<\/strong> y querr\u00e1n participar en todo aquello que organices.<\/p>\n

\u00bfTienes pensado ya lo que vas a hacer en tu p\u00e1gina web por Halloween<\/strong>? Si te pones en contacto con nosotros te daremos algunas ideas que te van a dejar helado.<\/p>\n

\"contacta<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Se acerca la fecha m\u00e1s terror\u00edfica del a\u00f1o, y a estas alturas todos nos hemos dado cuenta de que los comercios empiezan a prepararse para ello, cambiando los art\u00edculos en venta, sus escaparates y sus promociones. En el caso del dise\u00f1o web no debe dejar de ser menos, ya que, si la parte comercial que … Continuar leyendo \u00ab\u00bfC\u00f3mo crear tu campa\u00f1a de marketing para Halloween?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-y-publicidad"],"yoast_head":"\n\u00bfC\u00f3mo Crear tu Campa\u00f1a de Marketing para Halloween? - Dusnic Blog<\/title>\n<meta name=\"description\" content=\"Si adaptas tu campa\u00f1a de marketing y redes sociales a Halloween tendr\u00e1s m\u00e1s opciones de que te vean y de que consuman tus productos y servicios\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dusnic.es\/blog\/crear-campana-marketing-halloween\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo Crear tu Campa\u00f1a de Marketing para Halloween? 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